Visit Rancho Cordova needed display ads for a Memorial Day campaign to drive tourists to their city and surrounding area. Two audiences were targeted, young people visiting for the weekend, and people visiting family for a long weekend. Display ads were made for several sizes of mobile device and Google Adwords was used to target via location.
This ad campaign ran for 4 weeks and received over 3.7 million impressions and had over 28,000 clicks on the Book Now! button